Authors:

Ni Made Rastini

Abstract:

“This research was conducted by taking 100 respondents in the traditional markets of Denpasar traditional market. Data was collected using questionnaires. The variables measured from the sample consist of evaluation of the beliefs, subjective norm and the influence on the intend to shop in traditional markets in Denpasar regency. The results of regression analysis found that the evaluation of beliefs and subjective norms affect consumers’ shopping intentions in a traditional market, in which subjective norms variable are more dominant affecting the spending intentions”

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PDF:

https://jurnal.harianregional.com/jmbk/full-6993

Published

2021-11-09

How To Cite

RASTINI, Ni Made. PENGARUH SIKAP DAN NORMA SUBYEKTIF MASYARAKAT KOTA DENPASAR TERHADAP NIAT BELANJA PADA PASAR TRADISIONAL.Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, [S.l.], oct. 2013. ISSN 2302-8890. Available at: https://jurnal.harianregional.com/jmbk/id-6993. Date accessed: 28 Aug. 2025.

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Issue

Volume 7 Nomor 2 Tahun 2013

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License