Authors:

Amen Wirajaya, I Putu Gede Sukaatmadja, Abdullah Jawas

Abstract:

“The aims of this study are investigating PT Bank Central Asia, Tbk. Kuta Branch positioning to its competitor in Bali;and superiority services of PT Bank Central Asia, Tbk. Kuta Branch based on customer perception and determining the best relevant marketing strategy for PT Bank Central Asia, Tbk. Kuta Branch to counter its competitor. The data will be analyzed using statistical method of Multi Dimensional Scaling and Correspondence analysis. The result of this study shows that BCA Kuta has similiarities with Mandiri, it means that Mandiri is the nearest competitor of BCA Kuta. BCA is superior in waiting time of teller services, ATM services, internet banking, and mobile banking.”

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PDF:

https://jurnal.harianregional.com/jmbk/full-6992

Published

2021-11-09

How To Cite

WIRAJAYA, Amen; SUKAATMADJA, I Putu Gede; JAWAS, Abdullah. ANALISIS POSITIONINGLAYANAN BCA CABANG KUTA.Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, [S.l.], oct. 2013. ISSN 2302-8890. Available at: https://jurnal.harianregional.com/jmbk/id-6992. Date accessed: 28 Aug. 2025.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Volume 7 Nomor 2 Tahun 2013

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License