Authors:

I Gede Nandya Oktora Panasea, Ni Wayan Sri Suprapti

Abstract:

“This study empirically explores the influences of brand community on loyalty when mediated by satisfaction. The data on this research were collected from observation, interviews, and questionnaires.Data analysis methods that used on this research were descriptive and inferential statistics. Descriptive statistics such as frequency distributions were used to describes the characteristics of the respondents, while inferential statisticssuch as Baron and Kenny Steps and Sobel test is used to test the hypotheses. The results showed that satisfaction partially mediates the effect of brand community on loyalty of Harley-Davidson users inDenpasar. It shows that satisfaction is an essential element for the brand community to realize the brand loya lty.”

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PDF:

https://jurnal.harianregional.com/jmbk/full-6991

Published

2021-11-09

How To Cite

PANASEA, I Gede Nandya Oktora; SUPRAPTI, Ni Wayan Sri. PERAN KEPUASAN DALAM MEMEDIASI PENGARUH KOMUNITAS MEREK TERHADAP LOYALITAS PENGGUNA HARLEY-DAVIDSON DI KOTA DENPASAR.Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, [S.l.], oct. 2013. ISSN 2302-8890. Available at: https://jurnal.harianregional.com/jmbk/id-6991. Date accessed: 28 Aug. 2025.

Citation Format

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Issue

Volume 7 Nomor 2 Tahun 2013

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License