Authors:

Kadek Kumala Dewi, Ni Wayan Ekawati

Abstract:

“The purpose of this study was to determine the effect that mix retail locations, merchandising, pricing, promotions, the atmosphere in the stores, and retail service to impulse buying at hypermarket in Badung. The location of this research carried out at hypermarket in Badung, namely Mal Lippo Mall Bali Galeria and Kuta. The population in this study is every visitor who do impulse buying at the hypermarket in Badung is the hypermarket in Mall Bali Galeria and hypermarkets in Lippo Mall Kuta. Respondents who were sampled as many as 224 people and conducted with a purposive sampling technique. This study used multiple linear regression analysis. The results showed the location, merchandising, pricing, promotions, the atmosphere in the stores, and retail service significant positive effect on impulse buying, it means the location, merchandising, pricing, promotions, the atmosphere in the stores, and retail service encourage behavior impulse buying consumer hypermarket in Badung regency.”

Keywords

Keyword Not Available

Downloads:

Download data is not yet available.

References

References Not Available

PDF:

https://jurnal.harianregional.com/manajemen/full-20621

Published

2016-06-06

How To Cite

DEWI, Kadek Kumala; EKAWATI, Ni Wayan. PENGARUH RETAIL MIX TERHADAP IMPULSE BUYING PADA HYPERMARKET DI KABUPATEN BADUNG.E-Jurnal Manajemen, [S.l.], v. 5, n. 6, june 2016. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-20621. Date accessed: 08 Jul. 2024.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 5 No 6 (2016)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License