Authors:

Yuni Prastiyo

Abstract:

“This study aims to determine the extent of the influence of green marketing tool and the variables which most influence on consumer buying behavior. The location study was conducted in the city of Denpasar. The number of samples used by 100 respondents using the technique of Non probabilty sampling, particularly purposive sampling. The data collected is processed using multiple linear regression techniques. Results show any variables tested have valid and reliable, and has met the test of classical assumptions. Based on the results of the analysis showed that green marketing tools (eco-labeling, eco-brand, and eviromental advertisment) gives significant positive effect on consumer buying behavior (consumers’purchase behavior). Among the independent variable is the most dominant effect is eco-brand.”

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PDF:

https://jurnal.harianregional.com/manajemen/full-20677

Published

2016-06-06

How To Cite

PRASTIYO, Yuni. PENGARUH GREEN MARKETING TOOL’S TERHADAP PERILAKU PEMBELIAN KONSUMEN.E-Jurnal Manajemen, [S.l.], v. 5, n. 6, june 2016. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-20677. Date accessed: 08 Jul. 2024.

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ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 5 No 6 (2016)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License