Authors:

Ni Luh Putu Agustini Karta, I Ketut Putra Suarthana

Abstract:

“The purpose of this research is to find the right marketing communications strategy for Ecotourism’s Destinations, (Dolphin Hunting Lovina), to be sustainable. Design methodology used is a marketing communication approach by adopting the concept of basic elements of the theory of marketing communication, the shift towards integrated marketing approach marketing communications, and public organizational challenges in creating brand awareness. Qualitative research and in-depth interviews carried out to some competent resource. The findings generated that image creation and brand awareness of Dolphin Hunting Lovina is determined by the organization’s marketing communications and internal audiences”

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PDF:

https://jurnal.harianregional.com/jmbk/full-8076

Published

2021-11-09

How To Cite

KARTA, Ni Luh Putu Agustini; SUARTHANA, I Ketut Putra. STRATEGI KOMUNIKASI PEMASARAN EKOWISATA PADA DESTINASI WISATA DOLPHIN HUNTING LOVINA.Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, [S.l.], feb. 2014. ISSN 2302-8890. Available at: https://jurnal.harianregional.com/jmbk/id-8076. Date accessed: 28 Aug. 2025.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Volume 8 Nomor 1 Tahun 2014

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License