PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG PADA CIRCLE K DI KOTA DENPASAR
on
Authors:
Ni Made Dhian Rani Yulianti, Ni Wayan Sri Suprapti, Ni Nyoman Kerti Yasa
Abstract:
“This study aimed to determine the effect of store image on customer satisfaction, the influence of satisfaction on customer repurchase intention, and effect of store image on customer repurchase intention. Data collected through the survey by distributing questionnaires to 185 respondents. Data were analyzed using SEM with application software AMOS and SPSS. The results showed that: (1) Store image has a positive and significant impact on customer satisfaction. (2) Customer satisfaction has a positive and significant impact on customer repurchase intention. (3) The store image has a positive and significant impact on customer repurchase intention”
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PDF:
https://jurnal.harianregional.com/jmbk/full-8075
Published
2021-11-09
How To Cite
YULIANTI, Ni Made Dhian Rani; SUPRAPTI, Ni Wayan Sri; YASA, Ni Nyoman Kerti. PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG PADA CIRCLE K DI KOTA DENPASAR.Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, [S.l.], feb. 2014. ISSN 2302-8890. Available at: https://jurnal.harianregional.com/jmbk/id-8075. Date accessed: 28 Aug. 2025.
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Issue
Volume 8 Nomor 1 Tahun 2014
Section
Articles
Copyright
This work is licensed under a Creative Commons Attribution 4.0 International License
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