Authors:

Wayan Febri Astari, Komang Agus Satria Pramudana

Abstract:

“The objective of this research is to analyze experiential value role in mediating the effect of experientialmarketing on repurchase intention, through comprehensive review of previous studies and survey at the GustoGelato and Cafe. This study uses a quantitative approach in form of associative. The sample used were 185respondents which was collected by purposive sampling method. Data were collected through questionnaireand interview. The analysis technique used to test the hypothesis is Structural Equation Modeling (SEM) withAMOS 16.00 software. The results of this study indicates that the experiential marketing has a positive andsignificant effects on experiential value and repurchase intention. In addition, the study also found thatexperiential marketing has a significant influence towards repurchase intention with experiential value asmediating variable.”

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PDF:

https://jurnal.harianregional.com/jmbk/full-21486

Published

2021-11-09

How To Cite

ASTARI, Wayan Febri; PRAMUDANA, Komang Agus Satria. PERAN EXPERIENTIAL VALUE DALAM MEMEDIASI PENGARUH EXPERIENTIAL MARKETING TERHADAP REPURCHASE INTENTION.Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, [S.l.], july 2016. ISSN 2302-8890. Available at: https://jurnal.harianregional.com/jmbk/id-21486. Date accessed: 28 Aug. 2025.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Volume 10 Nomor 1 Tahun 2016

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License