Authors:

Dewa Ayu Made Nadya Puspa Priani, A.A. Sagung Shanti Sari Dewi, I Gede Budiasa

Abstract:

“The study entitled Language Style in the Advertisements Broadcast in Cassanova Bali Radio are aimed to identify the types of language styles used and to analyze the linguistic features that are applied in Cassanova Bali radio advertisements. The data of this study was taken from six advertisement scripts on Cassanova Bali radio that broadcast from August 1st until August 30th 2017. These data were collected by using documentation method and analyzed by using qualitative method based on the theory proposed by Holmes (1992) and Grey (2008). After analyzing the data, vernacular language is the most common language style used by Cassanova Bali radio and found in five advertisements (17 sentences), meanwhile the standard language is rarely used by Cassanova Bali radio and only found in one advertisement (3 sentences). It was also found that Cassanova Bali radio used five linguistic features to attract more consumers and the most common feature is familiar language (24 words), followed by use of imperative (15 words), hyperbole (6 words), repetition (3 words) and simple vocabulary (3 words).”

Keywords

Keyword Not Available

Downloads:

Download data is not yet available.

References

  • Grey, D. 2008. Language in Use. Cambridge: Cambridge University Press.
  • Holmes, Janet. 2013. An Introduction to Sociolinguistics. Fourth Edition. United States of America: Routledge
  • Jawas, Nurul Muthiah. 2015. Language Style Used by Fangirls in Japanese Idol Online Community (thesis). Denpasar: Udayana University
  • Keraf, Gorys. 2006. Diksi dan Gaya Bahasa. Jakarta: Gramedia.
  • Rohim, Syaiful. 2009. Teori Komunikasi Perspektif Ragam dan Aplikasi. Jakarta: Rineka Cipta
  • Saksono, S.T. 2008. Arguments in Bernard Shaw’s Major Barbara: Exploring Literature through a Stylistic Approach. Bahasa, Sastra dan Studi Amerika, XI
  • Santosa, R. 2009. Register and Language Style. Bahasa, Sastra dan Studi Amerika, XI
  • Suhandang, Kustadi. 2004. Pengantar Jurnalistik: Seputar Organisasi, Produk & Kode Etik. Bandung: Nuansa
  • Wardhaugh, R. 2006. An Introduction to Sociolinguistics. Fifth Edition. UK: Blackwell Publishing Ltd
  • Yule, George. (1985). The Study of Language. An Introduction. Australia: Cambridge University Press.

PDF:

https://jurnal.harianregional.com/sastra/full-48140

Published

2019-06-11

How To Cite

PUSPA PRIANI, Dewa Ayu Made Nadya; SARI DEWI, A.A. Sagung Shanti; BUDIASA, I Gede. Language Style in the Advertisements Broadcast in Cassanova Bali Radio.Humanis, [S.l.], v. 23, n. 2, p. 90-94, june 2019. ISSN 2302-920X. Available at: https://jurnal.harianregional.com/sastra/id-48140. Date accessed: 03 May. 2024. doi:https://doi.org/10.24843/JH.2019.v23.i02.p02.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 23 No 2 (2019)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License