Authors:

Dewa Heri Gowinda, Wayan Sri Suprapti

Abstract:

“Smartphone is a mobile phone that is very popular with consumers . This leads to intense competition in the smartphone industry . Intense competition is forcing companies to innovate and devise strategies to instill positive experiential value . This study aims to determine the effect of experiential marketing indicator that sense experience, feel experience , think experience , act experience , relate experience on experiential value on the smartphone users in the city of Denpasar . Respondents used are 100 people with non-probability sampling method sampling . Engineering analysis is a multiple linear regression analysis . Based on the analysis , it is known that the five indicators of experiential marketing significantly influence the experiential value on the smartphone users in the city of Denpasar”

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PDF:

https://jurnal.harianregional.com/manajemen/full-8707

Published

2014-08-08

How To Cite

GOWINDA, Dewa Heri; SUPRAPTI, Wayan Sri. Pengaruh Experiential Marketing terhadap Experiential Value pada Pengguna Smartphone.E-Jurnal Manajemen, [S.l.], aug. 2014. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-8707. Date accessed: 28 Aug. 2025.

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ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 3, No 8 (2014)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License