Authors:

Ida Ayu Chandra Surya Novita Devi, I Gusti Ayu Ketut Giantari

Abstract:

“This research aims to determine the effect of the marketing communications mix to consumer buying decision process tri provider in the city of Denpasar. Analysis of the data used is a descriptive analysis, multiple linear regression analysis with factor analysis. The results analysis coefficient of determination (R2) unknown amount of 0.648. It shows that 64,8% of variation changes the variable rise and fallvariables change consumer buying decision process is influenced by the marketing communication mix variables, while the remaining 39,2% is influenced by other variables not included in the model. The results of this study showed a significant effect simultaneously and partially between the marketing communications mix to consumer buying decision process Tri provider in the city of Denpasar..”

Keywords

Keyword Not Available

Downloads:

Download data is not yet available.

References

References Not Available

PDF:

https://jurnal.harianregional.com/manajemen/full-8288

Published

2014-07-10

How To Cite

NOVITA DEVI, Ida Ayu Chandra Surya; GIANTARI, I Gusti Ayu Ketut. Pengaruh Bauran Komunikasi Pemasaran Terhadap Proses Keputusan Pembelian Konsumen Provider Tri di Kota Denpasar.E-Jurnal Manajemen, [S.l.], v. 3, n. 7, july 2014. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-8288. Date accessed: 28 Aug. 2025.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 3 No 7 (2014)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License