Authors:

I Gede Nyoman Ade Letrio Putra, Eka Sulistyawati

Abstract:

“This study was conducted in order to know the influence of marketing mix consists of product, price, promotion, place, people, physical evidence, and process satisfaction and customer loyalty at PT. Pegadaian Cabang Mengwi, Badung, Bali. 100 customers were sampled in the study by distributing questionnaires as data collection techniques. Path analysis as an analytical technique used in this study. Discovery gives results that there is significant influence of the marketing mix consisting of product, price, promotion, place, people, physical evidence, and process simultaneously and partially on customer satisfaction and loyalty at PT. Pegadaian Cabang Mengwi, Badung. Keywords : marketing mix of services, customer satisfaction, and customer loyalty”

Keywords

: marketing mix of services, customer satisfaction, and customer loyalty

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PDF:

https://jurnal.harianregional.com/manajemen/full-5466

Published

2013-07-23

How To Cite

LETRIO PUTRA, I Gede Nyoman Ade; SULISTYAWATI, Eka. Pengaruh Bauran Pemasaran Jasa terhadap Kepuasan dan Loyalitas Nasabah pada PT Pegadaian (Persero) Cabang Mengwi Badung.E-Jurnal Manajemen, [S.l.], v. 2, n. 8, july 2013. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-5466. Date accessed: 28 Aug. 2025.

Citation Format

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Issue

Vol 2 No 8 (2013)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License