Authors:

A.A Made Widia Adinata, I Gst. Agung Ketut Gede Suasana

Abstract:

“This study aimed to determine the effect of price, palce, and promotion against buyer decision of motorcycle in Sekar Sari Company. The sample amount 100 respondent. Analysis techniques are (F test) and (t test). The test results showed F count simultaneously is greater than F table, it can be concluded that price, palce, and promotion efective significantly against buyer decision of motorcycle in Sekar Sari Company. Adjusted R Square of 88,9%. The test results show that partial asset structure variable (X1) and company size (X3) have a positive and significant impact on capital structure, while profitability (X2) and significant negative effect on capital structure. This is evident from the tvalue greater than the value of t table Key Word: market dispersion, decision to buy vehicle”

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PDF:

https://jurnal.harianregional.com/manajemen/full-4133

Published

2013-01-10

How To Cite

ADINATA, A.A Made Widia; SUASANA, I Gst. Agung Ketut Gede. Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sepeda Motor Honda Pada Toko Sekar Sari di Denpasar.E-Jurnal Manajemen, [S.l.], v. 2, n. 1, jan. 2013. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-4133. Date accessed: 02 Jun. 2025.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 2 No 1 (2013)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License