Authors:

N. Paramananda, Komang Agus Satria Pramudana

Abstract:

“This research’s purposed is to examine the effect of premium rates, quality of service, the attractiveness of advertising and brand image on customer loyalty at PT. Prudential Life Assurance. The number of samples taken were 144 respondents. Sampling technique used were purposive sampling method. Data were collected through questionnaires. The analysis technique used is multiple linear regression. The results of this research shows that the premium rates, quality of service, the attractiveness of advertising, and brand image and significant positive effect on customer loyalty at PT. Prudential Life Assurance”

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PDF:

https://jurnal.harianregional.com/manajemen/full-11817

Published

2015-04-02

How To Cite

PARAMANANDA, N.; SATRIA PRAMUDANA, Komang Agus. Pengaruh Tarif Premi, Kualitas Pelayanan, Daya Tarik Iklan, dan Citra Merek Terhadap Loyalitas Nasabah.E-Jurnal Manajemen, [S.l.], v. 4, n. 4, apr. 2015. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-11817. Date accessed: 20 Apr. 2024.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 4 No 4 (2015)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License