Authors:

Eka Yunianta Affandi, Eka Sulistyawati

Abstract:

“Consumer satisfaction is feeling happy someone to a product. Customer satisfaction that is felt can cause trust in a particular product or service. To improve customer loyalty should be focused on customer satisfaction. The impact of positive experiences experienced by consumers will establish a trus, which will lead to an increase in customer loyalty. The purpose of this study was to determine the effect of customer satisfaction on customer loyalty mediated guest confidence. This research was conducted at the Great Park Hotel in Sanur Bali. The sample many is 108 consumes respondents. The data analysis technique used is the path analysis and Sobel test. The results of this study show that customer satisfaction has positive and significant effect on Customer Loyalty and Guest Trust. Guest trust and a significant positive effect on customer loyalty and trust Guest Role significantly mediate the effect of customer satisfaction on customer loyalty.”

Keywords

Keyword Not Available

Downloads:

Download data is not yet available.

References

References Not Available

PDF:

https://jurnal.harianregional.com/manajemen/full-11648

Published

2015-04-02

How To Cite

AFFANDI, Eka Yunianta; SULISTYAWATI, Eka. PERAN KEPERCAYAAN TAMU DALAM MEMEDIASI PENGARUH KEPUASAN KONSUMEN TERHADAP LOYALITAS PELANGGAN HOTEL TAMAN AGUNG.E-Jurnal Manajemen, [S.l.], v. 4, n. 4, apr. 2015. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-11648. Date accessed: 28 Aug. 2025.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 4 No 4 (2015)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License