Authors:

I Ketut Risyamuka, Kastawan Mandala

Abstract:

“The purpose of this study was to determine the effect of green marketing mix consists of product, promotion, price and place of the green product purchasing decisions at Sari Organic Restaurant Ubud. This study used a quantitative research using surveys and questionnaires to 100 visitors Sari Organic Restaurant Ubud. The data analysis technique used in this study is multiple linear regression analysis. It was found that the variable product, promotion, price and place simultaneously influence the purchasing decision of green products in Restaurant Ubud Sari Organic and variable product, promotion, price and place to have a positive and significant effect partially on green product purchasing decisions at Sari Organic Restaurant Ubud.”

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PDF:

https://jurnal.harianregional.com/manajemen/full-10803

Published

2015-02-14

How To Cite

RISYAMUKA, I Ketut; MANDALA, Kastawan. PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK HIJAU DI RESTORAN SARI ORGANIK UBUD.E-Jurnal Manajemen, [S.l.], v. 4, n. 2, feb. 2015. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-10803. Date accessed: 28 Aug. 2025.

Citation Format

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Issue

Vol 4 No 2 (2015)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License