Authors:

A.A. Ngr Bagus Maha Putra, A.A.G. Agung Artha Kusuma

Abstract:

“The purpose of this study is ntuk determine the effect of internet addiction, attraction and promotion of credit card ownership to the online impulsive buying behavior. This study used quantitative research by using surveys and questionnaires to 105 respondents. It was found that Internet addiction is significantly positive influence on impulsive buying behavior online in Indonesia. The appeal of the promotion also has a positive and significant influence on online purchasing behavior implsif in Indonesia. Lastly, credit card ownership is significantly positive influence on online behavior in Indonesia the purchase impulsive.”

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PDF:

https://jurnal.harianregional.com/manajemen/full-10269

Published

2015-01-15

How To Cite

PUTRA, A.A. Ngr Bagus Maha; KUSUMA, A.A.G. Agung Artha. PENGARUH KECANDUAN INTERNET, DAYA TARIK PROMOSI DAN KEPEMILIKAN KARTU KREDIT TERHADAP PERILAKU PEMBELIAN IMPULSIF ONLINE.E-Jurnal Manajemen, [S.l.], v. 4, n. 1, jan. 2015. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-10269. Date accessed: 08 Jul. 2024.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 4 No 1 (2015)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License