Authors:

Farah Isabella Nur Fakih, Ni Luh Ramaswati Purnawan, Ade Devia Pradipta

Abstract:

“Personal branding is explained as a communication strategy about a person’s characteristics that can lead people to sympathize or support them. Personal branding can be found on social media, especially TikTok. Jharna Bhagwani is a young girl of Indian-Indonesian blood who is pouring her hobby into makeup. The results of the makeup content are dominantly containing tips, tricks, point of view (stories/roles), and daily makeup. This study aims to determine the formation of Jharna Bhagwani’s personal branding as a beauty influencer through TikTok. This research is a descriptive qualitative research on personal branding theory by Montoya, namely the 8 laws of personal branding and semiotic analysis by Peirce. The results of this study that Jharna is a beauty influencer who displays the implied meaning of most of her makeup videos. Her makeup content has also succeeded in bringing her achievements, “Best of Fashion & Beauty” at TikTok Award Indonesia 2020. Keywords: personal branding, Jharna Bhagwani, beauty influencer, TikTok”

Keywords

personal branding, Jharna Bhagwani, beauty influencer, TikTok

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PDF:

https://jurnal.harianregional.com/komunikasi/full-76480

Published

2021-08-05

How To Cite

NUR FAKIH, Farah Isabella; PURNAWAN, Ni Luh Ramaswati; PRADIPTA, Ade Devia. PEMBENTUKAN PERSONAL BRANDING @jharnabhagwani SEBAGAI BEAUTY INFLUENCER MELALUI TIKTOK.E-Jurnal Medium, [S.l.], v. 2, n. 2, p. 18-29, aug. 2021. Available at: https://jurnal.harianregional.com/komunikasi/id-76480. Date accessed: 08 Jul. 2024.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License