Authors:

Trisnawati Witono, Ni Nyoman Dewi Pascarani, I Dewa Ayu Sugiarica Joni

Abstract:

“ABSTRACT The mass media has became a medium that is needed by the society to search the latest information that is happening around them. As well as magazine, the evolution of mass media has became a challenge for Mave Magazine to survive as a lifestyle magazine. The main purpose on this research find out that Mave Magazine’s marketing communication strategy in maintaining existence as a lifestyle magazine in Bali. The type of research using is a descriptive qualitative approach with a post-positivism paradigm. Data collection techniques are interviews and observations. Based on the results of interviews and observations, it found that Mave Magazine is maintaining its existence as a Bali lifestyle magazine by applying the promotional mix elements to the target market and also following the trends of media evolution so that Mave Magazine was always known to the public. Keywords: Marketing Communication Strategic, Promotion Mix, Lifestyle Magazine.”

Keywords

Marketing Communication Strategic, Promotion Mix, Lifestyle Magazine.

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PDF:

https://jurnal.harianregional.com/komunikasi/full-48409

Published

2019-04-16

How To Cite

WITONO, Trisnawati; PASCARANI, Ni Nyoman Dewi; JONI, I Dewa Ayu Sugiarica. Strategi Komunikasi Pemasaran Mave Magazine dalam Mempertahankan Eksistensi sebagai Majalah Lifestyle di Bali.E-Jurnal Medium, [S.l.], v. 1, n. 1, apr. 2019. Available at: https://jurnal.harianregional.com/komunikasi/id-48409. Date accessed: 08 Jul. 2024.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 1 No 1 (2019)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License