Authors:

Bella Christy, I Gusti Agung Alit Suryawati, Ade Devia Pradipta

Abstract:

“ABSTRACT In this era of increasingly sophisticated technology, humans no longer spread information only through printed media. But also through the internet media. One of them is social media like @exploreBali, an Instagram account that inform Bali’s tourist destinations. The purpose of this study was to determine the correlation between exposure of @exploreBali social media Instagram with the intention of @exploreBali’s Instagram followers to visit Bali. This research uses quantitative method. Sampling technique used in this research is non-probability sampling and the method is purposive samplng. Data were obtained by distributing questionnaires. The results showed that there is a correlation between exposure of @exploreBali social media Instagram with the intention of @explorebali followers to visit Bali. The direction of correlation between the variables of @exploreBali Social Media Instagram with @exploreBali followers intention to travel to Bali is known to be positive and unidirectional. Which means the more frequent @exploreBali’s followers is exposed to @exploreBali social media Instagramthen the intention of @exploreBali’s followers to travel to Bali will be higher. On the other hand, this research shows only the conviction indicator is high, while the purchase indicator is relatively low. Keywords: Social Media Exposure, Instagram, @exploreBali, Travel Intentions. Correlations”

Keywords

Social Media Exposure, Instagram, @exploreBali, Travel Intentions. Correlations

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PDF:

https://jurnal.harianregional.com/komunikasi/full-37409

Published

2018-02-01

How To Cite

CHRISTY, Bella; ALIT SURYAWATI, I Gusti Agung; PRADIPTA, Ade Devia. Hubungan Terpaan Media SosialInstagram @exploreBali Dengan Niat Berwisata Followers @exploreBali ke Bali.E-Jurnal Medium, [S.l.], v. 1, n. 1, feb. 2018. Available at: https://jurnal.harianregional.com/komunikasi/id-37409. Date accessed: 08 Jul. 2024.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 1 No 1 (2018)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License