Authors:

Ni Putu Sawitri, Ni Nyoman Kerti Yasa, Abdulah Jawas

Abstract:

“The aim of this research is to know the effect of service quality towards customer satisfaction and loyalty in Tegal Sari Accommodation Ubud. Respondent of this research are foreign customer with at least 17 years oldwho remain to stay at Tegal Sari Accommodation at least twice in the last 5 years. The number of respondents on this research defined 140 respondents by using sampling technique that is purposive sampling. This research used analysis of Structural Equation Modeling (SEM) with the help of AMOS program. The result of this research showed that service quality has significant impact on satisfaction, satisfaction has significant impact on loyalty, service quality has significant impact on loyalty of Tegal Sari Accommodation Ubud.”

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PDF:

https://jurnal.harianregional.com/jmbk/full-6070

Published

2021-11-09

How To Cite

SAWITRI, Ni Putu; YASA, Ni Nyoman Kerti; JAWAS, Abdulah. PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN TEGAL SARI ACCOMMODATIONDI UBUD.Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, [S.l.], july 2013. ISSN 2302-8890. Available at: https://jurnal.harianregional.com/jmbk/id-6070. Date accessed: 28 Aug. 2025.

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Issue

Volume 7 Nomor 1 Tahun 2013

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License