Authors:

Chairunnisa Chairunnisa, Anjar Priyono

Abstract:

“This research aims to analyse the relationships between perceived value, transaction cost and repurchase intention in on-line shopping environment. The respondents were selected purposively from customers who have completed at least a transaction during the last year. The instrument were developed using Likert Scale and analysed using structural equation modelling. In total, as many as 212 respondents completed the questionnaires. From the analysis it was revealed that consumer’s perceived value and repurchase intention have a positive influence in on-line shopping. In addition, it was shown that that information searching cost and moral hazard have negatif influence in perceived value. On the other hand information searching cost and specific asset investment showed negatif influence and positive influence on repurchase intention. Limitations and recommendations for future research are presented at the end of the paper.”

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PDF:

https://jurnal.harianregional.com/jmbk/full-32769

Published

2018-02-17

How To Cite

CHAIRUNNISA, Chairunnisa; PRIYONO, Anjar. INTERAKSI ANTARA PERCEIVED VALUE, TRANSACTION COST, DAN REPURCHASE INTENTION DALAM TRANSAKSI ON-LINE.Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, [S.l.], p. 49 - 60, feb. 2018. ISSN 2302-8890. Available at: https://jurnal.harianregional.com/jmbk/id-32769. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/MATRIK:JMBK.2018.v12.i01.p06.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Volume 12 Nomor 1 Tahun 2018

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License