Authors:

Jomaren Tuah Saragih, Eko Suryadi

Abstract:

“The purpose of thi s research is to analyze competitive strategy implemented by PT Perusahaan Gas Negara(Perser o) Tbk SBU Dist ribusi Wilayah I to face competit ion in downstr eam natural gas industry. Descript ivequalitat ive analysis method is used by carrying out SWOT and V alue Chain Analysis. SWOT analysis is usedto ident ify and evaluate st r ength, weakness, opportunity, and threat of the company, whereas the importantfactors and their r elevance to the futur e ar e ident ified by V alue Chain Analysi s.The r esults show that SBUWilayah I uses best price strategy and gives value added cutomer service by maximizing the use of technologyto create sustainable competitive advantage.”

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PDF:

https://jurnal.harianregional.com/jmbk/full-14285

Published

2015-07-30

How To Cite

SARAGIH, Jomaren Tuah; SURYADI, Eko. Strategi Bersaing PT. Perusahaan Gas Negara (Persero) Tbk SBU Distribusi Wilayah I.Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, [S.l.], july 2015. ISSN 2302-8890. Available at: https://jurnal.harianregional.com/jmbk/id-14285. Date accessed: 28 Aug. 2025.

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Issue

Volume 8 Nomor 2 Tahun 2014

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License