Authors:

I Komang Sumerta, I Made Baji Pranawa, Desak Nyoman Tri Indahyani, Ni Komang Redianingsih

Abstract:

“The formulation of the problem in this study is how the simultaneous or partial influence between display product and store atmosphere on impulse buying at Rip Curl Store Seminyak Kuta Badung? The purpose of this study was to determine the effect of simultaneous and partial display product and store atmosphere on impulse buying at Rip Curl Store Seminyak Kuta Badung. The number of samples is determined by purposive random sampling technique, as many as 100 consumers at Rip Curl Store Seminyak Kuta Badung. Data were analyzed by classical assumption test, multiple linear regression analysis, determination analysis, simultaneous significance test (F-test) and partial significance test (t-test). The results showed that there was a positive and significant effect both partially and simultaneously between display product and store atmosphere on impulse buying at Rip Curl Store Seminyak Kuta Badung.”

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PDF:

https://jurnal.harianregional.com/bse/full-71562

Published

2021-03-25

How To Cite

SUMERTA, I Komang et al. PENGARUH PENATAAN PRODUK DAN SUASANA TOKO TERHADAP PEMBELIAN TIDAK TERENCANA PADA RIP CURL STORE SEMINYAK KUTA BADUNG.Buletin Studi Ekonomi, [S.l.], p. 118-134, mar. 2021. ISSN 2580-5312. Available at: https://jurnal.harianregional.com/bse/id-71562. Date accessed: 08 Jul. 2024. doi:https://doi.org/10.24843/BSE.2021.v26.i01.p09.

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ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

VOL.26.NO.1.FEBRUARI 2021

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License