Authors:

I Kadek Widiana, Ni Nyoman Kerti Yasa

Abstract:

“This study aims to determine the effect of e-servicescape on trust and its impact on repurchase intention. The is all Tokopedia customers who live in Denpasar City who had already shopped at Tokopedia. The number of samples used was 120 respondents using the purposive sampling method. The data was collected by distributing questionnaires online via Google form. The data obtained were analyzed using data analysis techniques, namely Structural Equation Model (SEM) based on Partial Least Square (PLS) through the SmartPLS program. Based on the results of the research that has been conducted, it shows the following results: 1) aesthetic appeal has a positive and significant effect on trust, 2) layout and functionality has a positive and significant effect on trust, 3) financial security positively and significantly influences trust, 4) trust has a positive and significant effect on repurchase intention. The results of this study can be taken into consideration for Tokopedia in making strategies to increase consumer trust so that consumer repurchases can increase, especially through the e-servicescape section.”

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PDF:

https://jurnal.harianregional.com/bse/full-67883

Published

2021-02-27

How To Cite

WIDIANA, I Kadek; KERTI YASA, Ni Nyoman. PENGARUH E-SERVICESCAPE TERHADAP TRUST DAN DAMPAKNYA PADA REPURCHASE INTENTION.Buletin Studi Ekonomi, [S.l.], p. 10-29, feb. 2021. ISSN 2580-5312. Available at: https://jurnal.harianregional.com/bse/id-67883. Date accessed: 08 Jul. 2024. doi:https://doi.org/10.24843/BSE.2021.v26.i01.p02.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

VOL.26.NO.1.FEBRUARI 2021

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License