Authors:

Mochammad Nurul, Noorlailie Soewarno, Isnalita Isnalita

Abstract:

“This study aims to find out the influence of some items in Tokopedia’s product pages (product popularity, customer reviews, store reputation, and gold badges) toward sales. We were using quantitative as the research design, descriptive research analysis and correlation category. We collect data and tested it using the multiple regression analysis method with SPSS version 21. The results show that product review is the most important variable than other variables such as popularity, reputation, and gold merchants. Keywords : C2C, Marketplace, Online, Sales, Tokopedia”

Keywords

: C2C, Marketplace, Online, Sales, Tokopedia

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PDF:

https://jurnal.harianregional.com/akuntansi/full-50891

Published

2019-09-12

How To Cite

NURUL, Mochammad; SOEWARNO, Noorlailie; ISNALITA, Isnalita. Pengaruh Jumlah Pengunjung, Ulasan Produk, Reputasi Toko Dan Status Gold Badge pada Penjualan Dalam Tokopedia.E-Jurnal Akuntansi, [S.l.], v. 28, n. 3, p. 1855 - 1865, sep. 2019. ISSN 2302-8556. Available at: https://jurnal.harianregional.com/akuntansi/id-50891. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/EJA.2019.v28.i03.p14.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 28 No 3 (2019)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License