Authors:

Nyoman Ayu Sukma Pramestisari

Abstract:

“The growth of e-commerce and social commerce every year both the number and level of customer trust continues to increase. The phenomenon of celebgrams and influencers on Instagram as an s-commerce platform shows how the industrial revolution 4.0 is able to have a significant impact on the economy, because MSMEs are now able to market their products easily and utilize influencer services for branding. But on the other hand, content in the era of digital society actually refers to the typical Debord-style spectacle society. Influencers actually display a consumptive lifestyle through their content so that it becomes an “ideal” life reference for their followers. This consumptive act usually includes displaying consumer goods with international brands of clothing, food and shelter at fantastic prices. Keywords: E-commerce, S-commers, Influencer, Instagram, The Society of the Spectacle”

Keywords

E-commerce, S-commers, Influencer, Instagram, The Society of the Spectacle

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PDF:

https://jurnal.harianregional.com/sorot/full-90087

Published

2022-07-30

How To Cite

PRAMESTISARI, Nyoman Ayu Sukma. MEMBONGKAR POSISI MEDIA SOSIAL INSTAGRAM SEBAGAI PELANGGENG KAPITALISME DI ERA NEOLIBERAL.JURNAL ILMIAH SOSIOLOGI: SOROT, [S.l.], v. 2, n. 01, july 2022. ISSN 2827-914X. Available at: https://jurnal.harianregional.com/sorot/id-90087. Date accessed: 08 Jul. 2024.

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Issue

Vol 2 No 01 (2022): JISSOROT

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License