Authors:

Ni Wayan Suryani, Ni Wayan Suastini

Abstract:

“An advertisement is a form of communication used to persuade an audience (viewers, readers, or listeners) to take some action concerning the product, the ideas, or the service. This study focuses on a single advertisement; The Canggu weekly advertisement Strongly conveys promotion Using verbal and nonverbal signs. The study Determined to find out the verbal and nonverbal signs in used in the advertisement and their meaning. The study uses a qualitative descriptive method and two theories in analysing the data. The first was the theory of Semiotic by Saussure (1893), and the theory of meaning by Barthes (1977). The findings show that the signs in this advertisement typically have a literal or denotative meaning in explaining the product. The same thing in the nonverbal signs the dominant meaning used was denotative meaning. It is because the literal meaning is making the reader easier to catch the message delivered by a print advertisement or an online advertisement.”

Keywords

Keyword Not Available

Downloads:

Download data is not yet available.

References

  • Barthes, R. (1977). Element of Semiology. (T. (A. L. Smith, Trans.) New york: HILL and WANG.
  • Barthes, R. (1982). Empire of Signs. Canada: Harper Collins Canada Ltd: Hill and Wang.
  • Barthes, R. (1988). The Semiotic Challenge. (R. Howard, Trans.) UK: Basil Blackwell Ltd.
  • Dirga, P. J., Sukarini, N., & Budiasa, I. (2016). Verbal and nonverbal signs in early pages of manga deathnote. Jurnal Humanis, Fakultas Ilmu Budaya Unud, 17 (1), 224-228.
  • Dweich, Z., Ghabra, I. M., & Bahrani, R. A. (2022). Cartoons: Themes and Lessons: A Semiotic Analysis. Journal of Languange and Linguistic Studies, 966-981.
  • Dyer, G. (2009). Advertisement As Communication. London and New York: Taylor & Francis e-Library.
  • Hartadi, J., Sukarini, N., & Weddha, S. (2019). Verbal and visual signs of the greenpeace advertisement. Journal Humanis, 23 (1), 13-18.
  • Oksinia, B. Y., Jayantini, I. S., & Sulatra, I. (2021). Verbal Humor Created by Non-observance of Cooperative Principle in Miranda. Language Literacy: Journal of Linuistics, Literature and Language Teaching, 2580-8671.
  • Pratiwi, D. E., Sulatra, I., & Rahayu, I. A. (2021). Make it Happen: A study of verbal and non-verbal signs representing feminism in an english language advertisement in ESL setting. Journal Of Languange And Linguistic Studies, 1551-1565.
  • Pratiwi, D. E., Widiadnya, I. A., & Sari, N. E. (2021). The analysis of semiotic signs on forest fires” poster. Humanis: Journal of Art and Humanities, 25 (2), 135-144. doi:https://doi.org/10.248443/JH.2021.v25.i02.p02
  • Saussure, F. (1893). Course in General Linguistics . (P. Meisel, H. Saussy, Eds., & W. Baskin, Trans.) New York: Columbia University Press.
  • Saussure, F. (1991). Sign, System, and Arbitrariness. New York: New York: Cambridge University Press.
  • Simarmata, Y. J., Suastini, N., & Pratiwi, D. E. (2022). A verbal and non-verbal signs of walt disney poster. Humanis: Journal of Art and Humanities, 2528-5076.
  • Simarmata, Y. J., Suastini, N., & Pratiwi, D. E. (2022). A verbal and non-verbal signs of walt disney posters. Humanis: Journal of Arts and Humanities, 26 (2), 172-179. doi:https://doi.org/10.24843/JH.2022.v26.i02.p02

PDF:

https://jurnal.harianregional.com/sastra/full-87767

Published

2023-05-27

How To Cite

SURYANI, Ni Wayan; SUASTINI, Ni Wayan. Semiotic: Analysis of Verbal and Nonverbal Signs of Canggu Weekly Advertisement.Humanis, [S.l.], v. 27, n. 2, p. 136-149, may 2023. ISSN 2302-920X. Available at: https://jurnal.harianregional.com/sastra/id-87767. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/JH.2023.v27.i02.p03.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 27 No 2 (2023)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License