Authors:

Putu Melya Intari, Piers Andreas Noak, Kadek Dwita Apriani

Abstract:

“The struggle of women in politics has gone through a long process. After struggling to overcome gender. Now the discourse of women in politics shifts to present women in quantity. This study aims to find out how the political marketing strategy of female legislative candidates is with a case study of Ni Made Rahayuni’s victory in the Tabanan DPRD Pileg 2019. Success in political events is certainly inseparable from the political strategies used by candidates. Adopting concepts from political marketing theory. By using qualitative methods through interviews, the results of the research are as follows: First, through political marketing directly to the public, the use of mass media, and third parties. Second, where the women’s programs offered play a good role in political marketing as a product and a promotional tool. Third, beauty efforts to be in the spotlight in the future can become a political marketing strategy that led Mrs Ni MadeRahayuni to win the event.”

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PDF:

https://jurnal.harianregional.com/politika/full-91486

Published

2022-08-30

How To Cite

INTARI, Putu Melya; NOAK, Piers Andreas; APRIANI, Kadek Dwita. Strategi Marketing Politik Caleg Perempuan Dalam Pemilihan Legislatif Tahun 2019.Jurnal Nawala Politika, [S.l.], v. 1, n. 1, p. 456-471, aug. 2022. ISSN 2827-9131. Available at: https://jurnal.harianregional.com/politika/id-91486. Date accessed: 08 Jul. 2024.

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ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 1 No 1 (2022): Jurnal Ilmu Politik 2022

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License