Authors:

Daniel Maranata Sitorus

Abstract:

“This study reconstructs the reality behind women’s empowerment by PT Yakult IndonesiaPersada Kandis District Region. This empowerment is done by employing housewives as YakultLady. The Yakult Lady system is to sell Yakult products while promoting a healthy lifestyle.Based on field observations, researchers found a different reality from Yakult Lady’s work.There are subtle exploits that are not visible in Yakult’s communication with the Yakult Lady.Yakult utilizes the psychology of current workers who do not need to be rewarded with moneybut with appreciation or flattery through euphemisms for the words they communicate. This formof distribution of exploitation is a new capitalism in Indonesia. Through the critical theory of MaxHorkheimer and the theory of social construction of the target group, Anne Schneider andHellen Ingram obtained research results that the Yakult Lady is empowered and exploited at thesame time.”

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PDF:

https://jurnal.harianregional.com/politika/full-91390

Published

2022-11-07

How To Cite

SITORUS, Daniel Maranata. On ,At Reconstruction of the Reality of Women Workers as Yakult Lady at PT Yakult Indonesia Persada Kandis District, Riau.Jurnal Nawala Politika, [S.l.], v. 2, n. 2, p. 85 - 99, nov. 2022. ISSN 2827-9131. Available at: https://jurnal.harianregional.com/politika/id-91390. Date accessed: 08 Jul. 2024.

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Issue

Vol 2 No 2 (2022): Jurnal Ilmu Politik

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License