Authors:

I Gede Yoga Wira Wahyuda, Piers Andreas Noak, A.A Sagung Mirah Mahaswari J.M

Abstract:

“ABSTRACT Strategy is a design in achieving expectations within a certain period. Political campaigns are political communication processes carried out by political candidates in obtaining support and a good image from the public. In this research journal the strategy of the Koster-Ace winning team that uses the Political Marketing strategy as a propaganda tool in shaping public opinion in the community to get support in winning the election of the Governor of Bali. This research method uses a case study with a interview data collection technique and observation. The subject of the research was the KOSTER-ACE campaign winning team. The results of this study indicate that the Political campaign strategy used by the KOSTER-ACE winning team using the Political Marketing strategy as a propaganda tool in forming public opinion in Bali can be said to be very effective can get support and win the 2018 Bali governor election. Keywords: Mass media, political campaigns, political marketing, political image, public opinion”

Keywords

Mass media, political campaigns, political marketing, political image, public opinion

Downloads:

Download data is not yet available.

References

References Not Available

PDF:

https://jurnal.harianregional.com/politika/full-62006

Published

2020-07-17

How To Cite

WIRA WAHYUDA, I Gede Yoga; NOAK, Piers Andreas; MAHASWARI J.M, A.A Sagung Mirah. STRATEGI TIM SUKSES DALAM MEMBANGUN OPINI PUBLIK TERHADAP KOSTER DALAM RUANG MEDIA MASSA BALI POST PADA PILGUB BALI 2018.Jurnal Nawala Politika, [S.l.], v. 1, n. 2, july 2020. ISSN 2827-9131. Available at: https://jurnal.harianregional.com/politika/id-62006. Date accessed: 28 Aug. 2025.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 1 No 2 (2021): Jurnal Ilmu Politik 2021

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License