Authors:

Agnes Aprillia Sari, Tedi Erviantono, Ni Wayan Radita Novi Puspitasari

Abstract:

“This study aims to determine the political marketing strategy used in the 2020 Jember Regency Regent Election campaign by one of the candidates for regent, Hendy Siswanto. In the process, campaign, a political marketing strategy is basically needed to build character and characteristics of the candidates. This study used a qualitative descriptive method through a literature review obtained from secondary data analysis. Based on the results of the analysis, it was found that the establishment of political branding by Hendy Siswanto focused on utilizing social media as a marketing medium. In addition, characteristics were also found based on three steps that must be carried out in political branding: brand identity (identity), brand image (image), and brand position (reputation). Keywords: Political Branding, Campaign, Election”

Keywords

Political Branding, Campaign, Election

Downloads:

Download data is not yet available.

References

References Not Available

PDF:

https://jurnal.harianregional.com/politika/full-100846

Published

2023-05-18

How To Cite

SARI, Agnes Aprillia; ERVIANTONO, Tedi; PUSPITASARI, Ni Wayan Radita Novi. Pembentukan Political Branding Hendy Siswanto (Studi Kasus Pemilihan Bupati Jember Tahun 2020).Jurnal Nawala Politika, [S.l.], v. 1, n. 1, p. 305 - 311, may 2023. ISSN 2827-9131. Available at: https://jurnal.harianregional.com/politika/id-100846. Date accessed: 28 Aug. 2025.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 1 No 1 (2023): Jurnal Ilmu Politik

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License