Authors:

Paradita Putri Amelia, Ni Made Oka Karini, Ni Gusti Ayu Susrami Dewi

Abstract:

“This study aimed to determine the marketing activities of pilgrim package tour that have been performed by PT. Dongan Sahuta Tour and Travel, develop strategies and also marketing programs that can be implemented by the company. Data collection by observation, interviews, questionnaires and literature study. The sampling technique used purposive sampling. Data were analyzed using qualitative descriptive analysis, analysis of the Likert scale and SWOT analysis approach. The results obtained there are four teen indicators of strengths, weaknesses of tree indicators, four indicators of opportunities and four indicators threats. Marketing strategies that can be implemented by the firm such as 1)create and develop a quality product, 2)provide rebates to customers who have used the services of PT. Dongan Sahuta Tour and Travel several times.The advice given are more active in the promotion by giving rebates, conduct marketing activities as E-commers, expand cooperation with business trips or individuals.”

Keywords

Keyword Not Available

Downloads:

Download data is not yet available.

References

References Not Available

PDF:

https://jurnal.harianregional.com/pariwisata/full-30076

Published

2017-04-20

How To Cite

PUTRI AMELIA, Paradita; OKA KARINI, Ni Made; SUSRAMI DEWI, Ni Gusti Ayu. STRATEGI PEMASARAN PAKET WISATA PILGRIM PT. DONGAN SAHUTA TOUR AND TRAVEL DI BALI.Jurnal IPTA (Industri Perjalanan Wisata), [S.l.], v. 5, n. 1, p. 70-75, apr. 2017. ISSN 2548-7930. Available at: https://jurnal.harianregional.com/pariwisata/id-30076. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/IPTA.2017.v05.i01.p14.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 5 No 1 (2017): Jurnal IPTA (July 2017)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License