Authors:

TEVINA EDWIN, A. A. ALIANTA, J. HELLYWARD

Abstract:

“The research aimed to measure consumer characteristic and consumption behaviour on purchasing animal product during Covid-19 Pandemic in Padang City, and also to measure the correlation between consumer cha- racteristic and consumption behaviour. The method was a survey with convenience sampling to determine the respondents. Based on that, it determined 150 housewives as respondent. The instrument of this research was qu- estionnaire The data analysed with descriptive quantitative method while the correlation between it analysed with Rank Spearman Test by IBM SPSS 26 Version. The result showed that 84.67% of respondents were small family (family members ?4); 54% of respondents have salary Rp. 2,500,001 until 5,000,000,-/month; 45% respondents was early adult; and 50.67% respondents are undergraduates. The consumption behaviour of animal product du- ring Covid-19 pandemic increased even though it was non-significant. Rank Spearman Test result showed a signifi- cant result (P<0.05). The incomes and education variables were positively correlating with consumption behaviour with Correlation Coefficient 0.205 and 0.234. While family members and negatively correlating with consumption behaviour with Correlation Coefficient -0.176 and -0.184.”

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PDF:

https://jurnal.harianregional.com/mip/full-80785

Published

2021-08-04

How To Cite

EDWIN, TEVINA; ALIANTA, A. A.; HELLYWARD, J.. CONSUMEN CHARACTERISTIC AND CONSUMTION BEHAVIOUR ON PURCHASING ANIMAL PRODUCTS DURING COVID-19 PANDEMIC.Majalah Ilmiah Peternakan, [S.l.], v. 24, n. 2, p. 64-71, aug. 2021. ISSN 2656-8373. Available at: https://jurnal.harianregional.com/mip/id-80785. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/MIP.2021.v24.i02.p03.

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ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 24 No 2 (2021): Vol. 24 No. 2 (2021)

Section

Articles

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