Authors:

I Dewa Ayu Mas Dewi Trisnayani, Putu Yudi Setiawan

Abstract:

“In the banking world, together with a valuable service owned products, this means that the service is received in the same view of the customer with a product in other industries. This research was conducted at the Regional Development Bank Bali Denpasar Branch Office in Cambodia. With a sample of 126 persons were used as the method of probability sampling. The analysis technique used is simple and the regression method of Coefficient Product (Sobel test). The results of this study indicate that the quality of service results positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction and a significant positive effect on customer loyalty. Finally, the satisfaction mediates the effect of service quality on customer loyalty. Keywords: quality of service, customer satisfaction, customer loyalty.”

Keywords

quality of service, customer satisfaction, customer loyalty.

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PDF:

https://jurnal.harianregional.com/manajemen/full-9355

Published

2014-10-10

How To Cite

TRISNAYANI, I Dewa Ayu Mas Dewi; SETIAWAN, Putu Yudi. Peran Kepuasan Dalam Memediasi Pengaruh Kualitas Layanan Terhadap Loyalitas Nasabah.E-Jurnal Manajemen, [S.l.], v. 3, n. 10, oct. 2014. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-9355. Date accessed: 28 Aug. 2025.

Citation Format

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Issue

Vol 3 No 10 (2014)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License