Authors:

L.G. Indhira Waskiarani, Eka Sulistyawati

Abstract:

“ABSTRACT The purpose of this study was to determine the factors that consumers consider the product purchase decisions endek in Denpasar and to determine which variables representing each factor that consumers consider the product purchase decisions endek in Denpasar. This study of 100 respondents using purposive sampling technique. Based on the research results can be that the promotion factors, product factors, collection factors, and friends factors into consideration in purchasing decisions of consumers endek products in Denpasar and variables representing each factor that consumers consider the product purchase decisions endek in Denpasar is the promotion variable, products variable, a collection of variables, and friends variable. Key words : factors, consumer behavior, decision purchase”

Keywords

Keyword Not Available

Downloads:

Download data is not yet available.

References

References Not Available

PDF:

https://jurnal.harianregional.com/manajemen/full-8553

Published

2014-08-08

How To Cite

WASKIARANI, L.G. Indhira; SULISTYAWATI, Eka. Faktor-faktor yang Dipertimbangkan Konsumen dalam Keputusan Pembelian Produk Endek di Kota Denpasar.E-Jurnal Manajemen, [S.l.], aug. 2014. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-8553. Date accessed: 02 Jun. 2025.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 3, No 8 (2014)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License