Authors:

Ni Luh Gede Wahyuni, Gede Suparna

Abstract:

“This study explains the impact of brand image and product knowledge to purchase intention imitation handbag products in Denpasar. The purpose of the study was to determine the impact of brand image and product knowledge on purchase intention imitation handbag product users in the city of Denpasar. 120 respondents involved in this study that were choosen by purposive sampling technique. The data obtained were then analyzed using multiple linear regression analysis. The results showed that the brand image and product knowledge and a significant positive effect on purchase intention of products imitation bag in Denpasar. It can be concluded that brand image and product knowledge can affect the purchase intention of products imitation bag in Denpasar”

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PDF:

https://jurnal.harianregional.com/manajemen/full-7540

Published

2014-04-10

How To Cite

WAHYUNI, Ni Luh Gede; SUPARNA, Gede. Pengaruh Brand Image dan Product Knowledge Terhadap Purchase intention Produk Tas Tiruan Di Kota Denpasar.E-Jurnal Manajemen, [S.l.], v. 3, n. 4, apr. 2014. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-7540. Date accessed: 20 Apr. 2024.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 3 No 4 (2014)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License