Authors:

Yuliana Putri, Gede Suparna

Abstract:

“As for the purpose of this research is to determine the role of reading labels to mediate the effect of demographic variables on purchase intention green product Natur-E in Denpasar. Number of samples of this study was 100 respondents who been through certain criteria. Based on Baron and Kenny Steps and Sobel Test demographic has positive on purchase intention and reading label, and then reading label has positive on purchase intention green product Natur-E in Denpasar. This study also showed that reading label mediate positive demographic on purchase intention green product Natur-E in Denpasar.”

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PDF:

https://jurnal.harianregional.com/manajemen/full-7530

Published

2014-04-03

How To Cite

PUTRI, Yuliana; SUPARNA, Gede. Peran Kebiasaan Membaca Label dalam Memediasi Pengaruh Variabel Demografi terhadap Niat Membeli Produk Hijau Merek Natur-E di Kota Denpasar.E-Jurnal Manajemen, [S.l.], v. 3, n. 4, apr. 2014. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-7530. Date accessed: 28 Aug. 2025.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 3 No 4 (2014)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License