Authors:

Dewa Ayu Taman Sari, Alit Suryani

Abstract:

“Retail business is growing so rapidly . Retailer sales turnover obtained can be sourced from impulse buying . Impulse buying can occur due to the influence of stimulus spending in the form of external stimuli . This study focuses on the influence of external stimuli such as merchandising , promotions and store atmosphere against impulse buying customers Tiara Dewata Supermarket Denpasar . Purposive sampling was used for the sampling technique that takes 114 respondents and multiple linear regression analysis as a technique of data analysis . This study found that merchandising , promotions and store atmosphere simultaneously significant and partial significant positive effect on impulse buying . Management is advised to continue to maintain and enhance the activities of merchandising , promotions and store atmosphere that has been done in order to survive in the fierce competition . Key words : merchandising , promotion , store atmosphere and impulse buying”

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PDF:

https://jurnal.harianregional.com/manajemen/full-7074

Published

2014-04-03

How To Cite

SARI, Dewa Ayu Taman; SURYANI, Alit. PENGARUH MERCHANDISING, PROMOSI DAN ATMOSFIR TOKO TERHADAP IMPULSE BUYING.E-Jurnal Manajemen, [S.l.], v. 3, n. 4, apr. 2014. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-7074. Date accessed: 28 Aug. 2025.

Citation Format

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Issue

Vol 3 No 4 (2014)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License