Authors:

Yuanna Devy Sastradhi, I.G.N. Jaya Agung Widagda K.

Abstract:

“This study empirically attempts to explore the influences of retail’s atmosphere and reference group on hedonic value and impulsive purchase. Sampling method that used on this research was purposive sampling that resulted 110 respondents. The data for this study was collected by questionnaire method with path analysis as data analysis technique. The result of this study reveals that retail’s atmosphere and reference group have a positive and significant influence toward impulsive purchase. Aside of that this study also showed that retail’s atmosphere and reference group have a positive and significant influence toward impulsive purchase when mediated by hedonic value. Keywords : retail’s atmosphere, reference group, hedonic value, impulsive purchase”

Keywords

: retail’s atmosphere, reference group, hedonic value, impulsive purchase

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PDF:

https://jurnal.harianregional.com/manajemen/full-6795

Published

2014-02-04

How To Cite

SASTRADHI, Yuanna Devy; WIDAGDA K., I.G.N. Jaya Agung. Pengaruh Atmosfer Ritel dan Tekanan Kelompok Referensi Terhadap Nilai Hedonik dan Pembelian Impulsif.E-Jurnal Manajemen, [S.l.], v. 3, n. 2, feb. 2014. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-6795. Date accessed: 28 Aug. 2025.

Citation Format

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Issue

Vol 3 No 2 (2014)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License