Authors:

Ni Made Meta Agistia, I Nyoman Nurcaya

Abstract:

“Customer Loyalty is a commitment that is firmly held by the consumer towards a product or service. The purpose of this study is to determine the effect of service quality and customer value on customer loyalty at Ahass Wijaya motor workshop in Denpasar City. This research was conducted in Denpasar city. The number of samples is 120 samples, by using purposive sampling technique. Data collection method is done through the spreading of questionnaire and the analysis technique used is multiple linear regression analysis. The results showed quality of service and customer value have a positive effect on customer loyalty, so the better the service quality and customer value, the higher the loyalty level of the customer. thus all hypotheses are accepted. Advisable for the company to keep the quality of customer service and value in order to increase customer loyalty.”

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PDF:

https://jurnal.harianregional.com/manajemen/full-41557

Published

2019-01-03

How To Cite

AGISTIA, Ni Made Meta; NURCAYA, I Nyoman. PENGARUH KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN.E-Jurnal Manajemen, [S.l.], v. 8, n. 1, p. 259 - 292, jan. 2019. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-41557. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/EJMUNUD.2019.v08.i01.p10.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 8 No 1 (2019)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License