PERAN CUSTOMER SATISFACTION MEMEDIASI PERCEIVED EASE OF USE DAN PERCEIVED ENJOYMENT TERHADAP REPURCHASE INTENTION

Written by Made Ayu Swari Oktarini, I Made Wardana
on April 03, 2018

Authors:

Made Ayu Swari Oktarini, I Made Wardana

Abstract:

“Penelitian ini dilakukan pada pengguna jasa Traveloka di Kota Denpasar dengan jumlah sampel sebanyak 120 sampel. Pengumpulan data dilakukan dengan menyebarkan kuesioner. Selanjutnya, data dari hasil pengumpulan kuesioner diuji validitas dan uji reliabilitas untuk mengetahui kelayakan dan konsistensi indikator dalam kuesioner. Selain itu, dilakukan uji lain menggunakan Confirmatory Factor Analysis (CFA), analisis jalur dan uji Sobel. Ditemukan bahwa variabel perceived ease of use dan perceived enjoyment masing-masing berpengaruh positif dan signifikan terhadap customer satisfaction konsumen Traveloka di Kota Denpasar. Variabel perceived ease of use, perceived enjoyment dan customer satisfaction berpengaruh positif dan signifikan terhadap repurchase intention. Penelitian membuktikan bahwa customer satisfaction secara signifikan memediasi pengaruh perceived ease of use dan perceived enjoyment terhadap repurchase intention pada situs Traveloka di Kota Denpasar. Kata kunci: perceived ease of use, perceived enjoyment, customer satisfaction, repurchase intention.”

Keywords

perceived ease of use, perceived enjoyment, customer satisfaction, repurchase intention.

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PDF:

https://jurnal.harianregional.com/manajemen/full-36903

Published

2018-04-03

How To Cite

OKTARINI, Made Ayu Swari; WARDANA, I Made. PERAN CUSTOMER SATISFACTION MEMEDIASI PERCEIVED EASE OF USE DAN PERCEIVED ENJOYMENT TERHADAP REPURCHASE INTENTION.E-Jurnal Manajemen, [S.l.], v. 7, n. 4, p. 2041 - 2072, apr. 2018. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-36903. Date accessed: 18 May. 2024. doi:https://doi.org/10.24843/EJMUNUD.2018.v07.i04.p12.

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Issue

Vol 7 No 4 (2018)

Section

Articles

Copyright

This work is licensed under a Creative Commons Attribution 4.0 International License