Authors:

Ketut Donny Surya Putra, Ni Made Rastini

Abstract:

“The purpose of this study to determine the effect of green perceived value and green perceved quality of the green satisfaction and the green trust of The Face Shop products in Badung Regency. The samples used were 100 peoples and collected through non-probability sampling method. Data were collected by distributing questionnaires and using Likert scale. The analysis technique used is PLS. The analysis showed green perceived value influence positively and significantly to the green satisfaction and green trust. Green perceived quality affect positively and significantly to green satisfaction and green trust, and green satisfaction influence positively and significantly to the green trust. It is recommended that The Face Shop Management continuously strives to improve the positive value of the environment, providing additional quality in order to increase the satisfaction and trust of consumers.”

Keywords

Keyword Not Available

Downloads:

Download data is not yet available.

References

References Not Available

PDF:

https://jurnal.harianregional.com/manajemen/full-29856

Published

2017-05-03

How To Cite

PUTRA, Ketut Donny Surya; RASTINI, Ni Made. PENGARUH GREEN PERCEIVED VALUE DAN GREEN PERCEIVED QUALITY TERHADAP GREEN SATISFACTION DAN GREEN TRUST.E-Jurnal Manajemen, [S.l.], v. 6, n. 5, p. 2789 - 2816, may 2017. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-29856. Date accessed: 08 Jul. 2024.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 6 No 5 (2017)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License