Authors:

Made Caesar Surya Dwi Putra, Ni Wayan Ekawati

Abstract:

“This study aimed to describe the influence of product innovation, price, brand image and service quality on customer loyalty in the city of Denpasar. Samples are 102 respondents using purposive sampling. Collecting data in this study using questionnaires and interviews. The analysis technique used in this research is multiple linear regression analysis. Based on the analysis found that product innovation has a positive and significant impact on customer loyalty vespa motorcycle in the city of Denpasar. Price has a positive and significant impact on customer loyalty vespa motorcycle in the city of Denpasar. Brand image has a positive and significant impact on customer loyalty vespa motorcycle in the city of Denpasar. Quality of service has a positive and significant impact on customer loyalty vespa motorcycle in the city of Denpasar. It proves that innovation of product, price, brand image and quality of service can increase customer loyalty Vespa motorcycle in the city of Denpasar.”

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PDF:

https://jurnal.harianregional.com/manajemen/full-27062

Published

2017-03-02

How To Cite

DWI PUTRA, Made Caesar Surya; EKAWATI, Ni Wayan. PENGARUH INOVASI PRODUK, HARGA, CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN SEPEDA MOTOR VESPA.E-Jurnal Manajemen, [S.l.], v. 6, n. 3, p. 1674 - 1700, mar. 2017. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-27062. Date accessed: 28 Aug. 2025.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 6 No 3 (2017)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License