Authors:

Anak Agung Istri Cintya Dewi Pemayun, Ni Nyoman Sri Suprapti

Abstract:

“This study empirically explores green product innovation in mediating the effects of environmental ethics of corporate to a competitive advantage. Data were collected from 100 respondents of The Body Shop cosmetics users in Denpasar using a questionnaire instrument. Data were analyzed using descriptive and inferential path analysis. The results showed that the environmental ethics corporate significant affect the innovative green products, environmental ethics corporate significant affect the competitive advantage, green product innovation significant affect the competitive advantage, green product innovation significant mediates the relationship of environmental ethics of corporate to a competitive advantage”

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PDF:

https://jurnal.harianregional.com/manajemen/full-23182

Published

2016-09-13

How To Cite

PEMAYUN, Anak Agung Istri Cintya Dewi; SUPRAPTI, Ni Nyoman Sri. PENGARUH ETIKA LINGKUNGAN PERUSAHAAN TERHADAP KEUNGGULAN KOMPETITIF: PERAN MEDIASI INOVASI PRODUK HIJAU.E-Jurnal Manajemen, [S.l.], v. 5, n. 9, sep. 2016. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-23182. Date accessed: 28 Aug. 2025.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

Vol 5 No 9 (2016)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License