Authors:

I Made Toni Megantara, Alit Suryani

Abstract:

“The purpose of this study was to determine the effect of Online Trust, Previous Online Purchase Experience, Brand Orientation, Quality Orientation, towards Repurchase Intention. The research was conducted on consumers Traveloka domiciled in Denpasar. Semple retrieval using non-probability methods side by purposive sampling with responsen amounted to 120 people. Data were collected using a questionnaire. Data analysis technique used is the technique of Multiple Linear Regression analysis. The results showed that (1) The Online Trust positive and significant effect on the Repurchase Intention., (2) Previous Online Purchase Experience positive and significant impact on the Repurchase Intention., (3) Brand Orientation positive and significant effect on the. Repurchase Intention, (4) Quality Orientation positive and significant effect on the Repurchase Intention”

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PDF:

https://jurnal.harianregional.com/manajemen/full-23097

Published

2016-09-13

How To Cite

MEGANTARA, I Made Toni; SURYANI, Alit. PENENTU NIAT PEMBELIAN KEMBALI TIKET PESAWAT SECARA ONLINE PADA SITUS TRAVELOKA.COM.E-Jurnal Manajemen, [S.l.], v. 5, n. 9, sep. 2016. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-23097. Date accessed: 28 Aug. 2025.

Citation Format

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Issue

Vol 5 No 9 (2016)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License