Pengaruh Celebrity Endorser, Brand Image, Brand Trust Terhadap Keputusan Pembelian Clear Shampoo Di Kota Denpasar
on
Authors:
Ni Made Rahayu Wulandari, I Ketut Nurcahya
Abstract:
“Basic scientific work is to discuss (1) the effect of celebrity endorser, brand image, brand trust simultaneously influence the purchase decisions Clear shampoo in Denpasar, (2) to determine the influence celebrity endorser, brand image, brand trust partially influence on purchasing decisions Clear shampoo in Denpasar, and (3) to determine the influence celebrity endorser, brand image, brand trust is the dominant influence on purchasing decisions Clear shampoo in Denpasar. The scientific work of Denpasar choose with the help of a data analysis technique multiple linear regression. Through purposive sampling method, a sample of 105 respondents obtained.Data replied with SPSS program proves that celebrity endorser, brand image, brand trust simultaneously positive and significant influence on purchasing decisions Clear shampoo in Denpasar with Fhitung value (144.297)> F table (2.70). celebrity endorser, brand image, brand trust is partially positive and significant impact on purchasing decisions Clear shampoo in Denpasar. Brand image dominant influence on purchasing decisions Clear shampoo in Denpasar”
Keywords
Keyword Not Available
Downloads:
Download data is not yet available.
References
References Not Available
PDF:
https://jurnal.harianregional.com/manajemen/full-14913
Published
2015-11-26
How To Cite
WULANDARI, Ni Made Rahayu; NURCAHYA, I Ketut. Pengaruh Celebrity Endorser, Brand Image, Brand Trust Terhadap Keputusan Pembelian Clear Shampoo Di Kota Denpasar.E-Jurnal Manajemen, [S.l.], v. 4, n. 11, nov. 2015. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-14913. Date accessed: 08 Jul. 2024.
Citation Format
ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian
Issue
Vol 4 No 11 (2015)
Section
Articles
Copyright
This work is licensed under a Creative Commons Attribution 4.0 International License
Discussion and feedback