Authors:

Ni Luh Nyoman Yuni Anita, Gede Bayu Rahanatha

Abstract:

“The increase of business growth in the field of express courier services in Denpasar, createan intense competition. To be able to survive and win the customers, the company must be able to provide services that make their customers satisfy, thus will create word of mouth as an effective marketing profitable for the company. This research was conducted in Denpasar, the sample conclude 130 respondents and taken using purposive sampling method. Data then collected using questionnaires.This study use”Structural Equation Model”(SEM) as the analysis method. The results showed that the service quality affect”word of mouth” directly and indirectly through customer satisfaction at PT. Sarana Dewata Courier Denpasar.”

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PDF:

https://jurnal.harianregional.com/manajemen/full-12744

Published

2015-08-14

How To Cite

YUNI ANITA, Ni Luh Nyoman; BAYU RAHANATHA, Gede. PENGARUH KUALITAS PELAYANAN TERHADAP WOM MELALUI KEPUASAN PADA PT. SARANA DEWATA COURIER.E-Jurnal Manajemen, [S.l.], v. 4, n. 8, aug. 2015. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-12744. Date accessed: 28 Aug. 2025.

Citation Format

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Issue

Vol 4 No 8 (2015)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License