Authors:

Ni Putu Citra Prahastuti, I Gusti Agung Ketut Gede Suasana

Abstract:

“The aim of the study to determine the influence of attitude and subjective norm against the customer complains intention 100 Sunset 2 hotels in Kuta. This study was conducted on 100 Sunset 2 hotels in Kuta. The samples used were 100 respondents with non - probability sampling method is purposive sampling. Data collected through questionnaires. Data were analyzed using multiple regression analysis. The results found that the attitude and subjective norm positive and significant effect on the intention customer complains on 100 Sunset 2 hotels in Kuta. 100 Sunset 2 hotels in Kuta should be able to provide the best service for customers that attitude and subjective norm becomes positive customer so that the customer intention to complain reduced.”

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PDF:

https://jurnal.harianregional.com/manajemen/full-12677

Published

2015-07-07

How To Cite

CITRA PRAHASTUTI, Ni Putu; GEDE SUASANA, I Gusti Agung Ketut. PENGARUH SIKAP DAN NORMA SUBJEKTIF TERHADAP NIAT MENGELUH PELANGGAN HOTEL 100 SUNSET 2.E-Jurnal Manajemen, [S.l.], v. 4, n. 7, july 2015. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-12677. Date accessed: 28 Aug. 2025.

Citation Format

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Issue

Vol 4 No 7 (2015)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License