Authors:

I Gde Made Dharma Tatwa Dyatmika, Ida Bagus Sudiksa

Abstract:

“The purpose of this study was to determine the effect of promotion and retail services to impulsive buying Ramayana Mall in Denpasar. This study used a qualitative research using surveys and questionnaires to 150 respondents visitors Ramayana Mall Denpasar. Sampling technique using non-probability sampling. The data analysis technique used in this study is multiple linear regression. It was found that the promotion variable positive and significant effect on impulsive buying Ramayana Mall in Denpasar and retail service variable positive and significant effect on impulsive buying Ramayana Mall in Denpasar.”

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PDF:

https://jurnal.harianregional.com/manajemen/full-10007

Published

2015-01-14

How To Cite

DYATMIKA, I Gde Made Dharma Tatwa; SUDIKSA, Ida Bagus. PENGARUH PROMOSI DAN PELAYANAN RITEL TERHADAP PEMBELIAN IMPULSIF DI RAMAYANA MALL DENPASAR.E-Jurnal Manajemen, [S.l.], v. 4, n. 1, jan. 2015. ISSN 2302-8912. Available at: https://jurnal.harianregional.com/manajemen/id-10007. Date accessed: 28 Aug. 2025.

Citation Format

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Issue

Vol 4 No 1 (2015)

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License